Sales & Marketing Privacy Policy

Last Updated: Aug 31, 2026

1. Introduction and Scope

JCB Inc. (“JCB,” “we,” “us,” or “our”) respects your privacy and is committed to protecting personal information. This United States Privacy Policy describes how we collect, use, disclose, and protect personal information of individuals located in the United States in connection with:

• Our websites, including jcb.com/en-US and related pages;
• Our LiveLink telematics and connected equipment services;
• Interactions with authorized JCB dealers;
• Marketing, lead generation, and customer support activities; and
• Any other online or offline interactions where this Policy is referenced.

This Policy is designed to comply with the California Consumer Privacy Act (as amended by the California Privacy Rights Act) (“CCPA/CPRA”) and the comprehensive consumer privacy laws of other U.S. states that are currently in effect, including but not limited to Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Florida, Delaware, Iowa, Nebraska, New Hampshire, New Jersey, Tennessee, Minnesota, Maryland, Indiana, Kentucky, and Rhode Island.

By using our websites or services, or by providing personal information to us, you acknowledge the practices described in this Policy.

2. Who We Are

The data controller responsible for the processing of personal information under this Policy is:

JCB Inc.
2000 Bamford Blvd
Pooler, GA 31322
United States

For privacy-related inquiries, please contact us using the information in Section 14 below.

3. Categories of Personal Information We Collect

We collect the following categories of personal information. The specific information collected depends on how you interact with us.

We do not knowingly collect personal information directly about equipment operators. Telematics data relates to the machine itself.

4. Sources of Personal Information

We obtain personal information from the following sources:

• Directly from you (website forms, account registration, support requests, event registrations, marketing preferences);
• From authorized JCB dealers (including when dealers create quotes or opportunities in our systems that include end-customer contact details);
• From LiveLink and other connected equipment systems installed on JCB machines;
• From cookies, pixels, and similar technologies on our websites;
• From service providers and business partners who support our operations; and
• From publicly available sources where permitted by law.

5. How We Use Personal Information

We use personal information for the following business and commercial purposes:

• To provide, maintain, and improve our websites, products, and services;
• To process inquiries, quotes, and support requests;
• To administer LiveLink and connected equipment services, including machine monitoring, diagnostics, maintenance alerts, and related support;
• To communicate with you about products, services, promotions, and events (subject to your marketing preferences);
• To personalize content and advertising (including through targeted paid media strategies);
• To analyze usage trends, improve our offerings, and develop new products and features;
• To detect, prevent, and respond to fraud, security incidents, and other harmful activity;
• To comply with legal obligations and enforce our terms; and
• For other purposes disclosed at the time of collection or with your consent.

6. Disclosure, Sharing, and “Sale” of Personal Information

JCB does not sell personal information for monetary consideration.

However, we engage in targeted paid media and advertising strategies that may involve the disclosure of certain personal information (such as identifiers, internet activity, and inferences) to advertising partners and platforms. Under the CCPA/CPRA and certain other state laws, these activities may constitute a “sale” or “sharing” of personal information for cross-context behavioral advertising.

We also disclose personal information to:

• Authorized JCB dealers (to facilitate sales, service, and support);
• Service providers who perform services on our behalf (hosting, analytics, marketing platforms, telematics infrastructure, customer support tools) under contractual restrictions;
• Professional advisors (legal, accounting, insurance) as needed;
• Affiliates within the JCB group of companies; and
• Authorities or other parties when required by law, legal process, or to protect rights, safety, or property.

We require service providers to use personal information only for the purposes for which it was disclosed and to protect it appropriately.

7. LiveLink and Machine Telematics Data

JCB machines may be equipped with LiveLink or similar telematics systems that collect data about the machine, including location, operating hours, diagnostic information, fuel usage, duty cycles, and maintenance-related alerts.

This data relates to the equipment itself and is not used to identify individual operators. We use machine data to:

• Provide telematics services and support to customers and dealers;
• Improve product performance, reliability, and safety;
• Facilitate maintenance, warranty, and service activities; and
• Develop and enhance our equipment and digital offerings.

If you wish to limit or discontinue collection of certain machine data from a particular piece of equipment, please contact us using the details in Section 14 or through your authorized dealer. We will work with you and, where technically feasible, honor reasonable requests consistent with applicable law and the operational requirements of the equipment and services.

8. Cookies and Tracking Technologies

We and our service providers use cookies, pixels, web beacons, and similar technologies to collect information about your interaction with our websites. These technologies help us operate the sites, understand usage, remember preferences, and support advertising.

You can manage cookie preferences through our cookie consent mechanism (where available) and through your browser settings. Note that disabling certain cookies may affect site functionality.

We recognize Global Privacy Control (GPC) signals as a valid request to opt out of the sale or sharing of personal information for cross-context behavioral advertising, where required by applicable law.

9. Your Privacy Rights (United States)

Depending on your state of residence, you may have some or all of the following rights with respect to your personal information:

• Right to Know / Access – Request that we disclose the categories and specific pieces of personal information we have collected about you, the sources, purposes, and categories of third parties to whom we disclose it.
• Right to Correct – Request correction of inaccurate personal information.
• Right to Delete – Request deletion of personal information, subject to certain exceptions.
• Right to Opt Out of Sale or Sharing – Opt out of the sale or sharing of personal information for cross-context behavioral advertising.
• Right to Limit Use and Disclosure of Sensitive Personal Information – Where applicable (e.g., precise geolocation treated as sensitive under certain laws).
• Right to Data Portability – Receive a copy of certain personal information in a portable format.
• Right to Appeal – Appeal a decision denying a privacy rights request (available under many state laws).
• Right to Non-Discrimination – We will not discriminate against you for exercising your privacy rights.

To exercise any of these rights, please contact us using the methods described in Section 14. We will verify your identity before processing requests and will respond within the timeframes required by applicable law (generally 45 days, with possible extensions).

Authorized agents may submit requests on your behalf in accordance with applicable law; we may require proof of authorization.

10. Sensitive Personal Information

Certain state laws define categories of “sensitive” personal information (including precise geolocation in some jurisdictions). We limit our use and disclosure of sensitive personal information to what is necessary to provide the services you request, to ensure security, and for other purposes permitted by law. Where required, you may request that we limit the use and disclosure of sensitive personal information.

11. Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Policy, to comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary depending on the category of information and the context of collection. Machine telematics data may be retained for longer periods to support product improvement, warranty, and historical analysis.

12. Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, use, alteration, or destruction. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

13. Children’s Privacy

Our websites and services are directed to business and commercial users and are not intended for children under 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected such information, we will take steps to delete it.

14. How to Contact Us and Exercise Your Rights

To exercise your privacy rights, ask questions, or submit a complaint regarding this Policy or our privacy practices, please contact us at:

JCB Inc. – Privacy Inquiries
2000 Bamford Blvd
Pooler, GA 31322
United States

Email: customersurveyteam@jcb.com

Please include sufficient information for us to verify your identity and process your request. For opt-out of sale/sharing requests, you may also use any “Do Not Sell or Share My Personal Information” link we make available on our websites.

15. Changes to This Policy

We may update this Privacy Policy from time to time. The “Last Updated” date at the top of this Policy indicates when it was most recently revised. Material changes will be posted on this page and, where required by law, we will provide additional notice.

16. Additional State-Specific Information

Residents of certain states may have additional rights or specific notice requirements. This Policy is intended to provide the information required under the comprehensive privacy laws of the states listed in Section 1. If you are a resident of a state with a comprehensive privacy law and believe this Policy does not adequately address a right available to you, please contact us so we can assist.

California residents: In addition to the rights described above, California residents may request information about our disclosure of personal information to third parties for their direct marketing purposes (Shine the Light). We do not disclose personal information to third parties for their own direct marketing purposes in a manner that triggers this notice requirement, but you may still contact us with questions.